o
Google,
which has a strategic interest in making mobile more like the web, is working
on something called App Streaming It allows user to get native app
experience without having to download the app
o
You
had your AOL, your CompuServe, your Prodigy, your MSN — all online services
that were disconnected from each other, some with unique content that could
only be accessed if you installed (and subscribed to) that particular online
service – The Web browser ended this
o
Disconnected
World Of Apps - If you want New York Times news within an app environment, you
need to download its app. If you want to interact with Facebook easily on
mobile, you need the Facebook app. If you want to purchase from Amazon, another
app was required (and even then, with iOS, you couldn’t buy because Amazon
doesn’t want to pay the “Apple Tax” cut that Apple wants from any iOS app that
sells things)
o
Goal
is to move between apps just as you do with the web? Here Comes Google App
Indexing, Apple Deep Linking & Universal Links, Facebook App Links and Bing
App Linking
o
With
app streaming, Google will broadcast what you’re looking for within an
app, no download /install required, it’s a pilot test that Google’s doing with
nine publishers in the US including Hotels Tonight
o
For
now only happens for those using the Google App, on Android 5 and Android 6
devices — and only if you’re searching with US English as your setting.
Moreover, you need to be on a good WiFi connection for the streaming to happen
apps are rendered exactly as if you were using an actual downloaded version
o
Google
App Indexing means that Google is now fed information from Hotel Tonight about
what’s inside the app, all of its app pages - finding truly app-only content
o
Apple
Universal Links can also render app-only content. But those links depend on
someone having actually installed an app. With Google’s system, there’s no app
installation required
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